30 Best Digital Marketing Tools For Marketers (Free and Paid)

Table of Contents

Now that marketing has gone digital, it becomes time-consuming and complex if you don’t know the right digital marketing tools.

When you put these tools to good use, they help you get results faster.

We made a list of 30 best marketing tools across several categories to assist your marketing operations. They range from SEO tools, Search Engine Software, CRM systems, Lead Generation tools, and so on.

Read on to find out more.

Digital Marketing – Explained

Digital marketing is the delivery of advertisements through digital channels such as social media, email, search engines, mobile apps, etc. 

It promotes brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, and web-based advertising and text and multimedia messages as a marketing channel.

Have you stopped following the trend of digital marketing throughout 2021? If you did, you would realize that come 2022, the competition to get the audience’s attention would become even stiffer and involve a lot of brainstorming.

For starters, digital marketing would become a more Critical venture. Brands and businesses would start to invest double what they invested in 2021, with a whole lot more focus on the concept of digital marketing.

Content Marketing

Content marketing would be a hot cake. Something that every brand must have to survive out there in the cold war zone of consumer preference. If you haven’t been paying attention to your content building recently, you should rethink and shift your priorities to continue being helpful in the marketing world.


Every brand would start to adopt the concept of storytelling. Nowadays, consumers are pretty bored with the usual “Buy my product for this feature or that” line. They want to know why they should, they want to know who else bought it and how it worked for them. They want to hear your success stories. Brands want you to get them feeling like they should buy your product.

CRM Takes Centre Stage

Direct to Consumer (D2C) marketing would be more popular, mainly because Google wants to eliminate cookie tracking in early 2022. This invariably means brands would have to directly get in touch with consumers to get their information. Brands should therefore be working on boosting their CRM tools if they want to build brand loyalty and trust.

Brands would be looking to personalize and humanize their outlook as much as possible to better relate with consumers. Brand messages would be crafted to personally relate to the consumer and be found appealing.

What are Digital Marketing Tools?

They are tools that aid digital marketers and organizations in marketing online. They are pretty numerous with multiple uses. They assist in mapping out and implementing efficient marketing strategies that would make their jobs much easier. 

Types of Digital Marketing Tools

Digital marketing tools can be categorized into various types. Usually, they are categorized based on an individual’s marketing goals and activities. They include:

Search Engine Optimization (SEO) Tools 

There is no use putting out marketing content that is unrelated to clients’ exact needs at the moment and would therefore have no effect on anyone. 

SEO tools help you have an edge in this aspect. It is important to note that in a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales. (Databox, 2019 ) 

Below are some tools that can assist you in tracking and identifying keywords so you would be able to determine what kind of content to put out as a marketer. 

Some of those tools are as follows;

1. Ahrefs

Ahrefs is a well-known toolset for backlinks and SEO analysis. Users can check domain authorities, track backlinks and carry out other SEO-related solutions.


It allows you to run a test trial at $7 for 7 days.

Lite Version: This version costs $99/month and allows you to run 5 campaigns.

Advanced Version: This version lets you run several campaigns at $399/month.

Agency Version: This version costs $999/month and allows you to run 100 and 25 campaigns respectively.

2. Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.


It’s Free

3. Answer the Public

AnswerThePublic listens to autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products, and services. The kind your customers really want. 


The free plan enables you to carry out searches but for a limited amount per day. 

The paid plan: Pro plan, for Pro customers only.

4. Google Search Console

Google Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site stand out in Google Search results. (https://search.google.com/search-console/about)


It’s free

5. SERPsim 

SERPsim is nothing but a Google SERP simulator that allows you to introduce your Title and Meta descriptions and check what they would look like on Google. It allows you to: Introduce your Title and Meta descriptions manually. 


It’s Free.

6. SpyFu 

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 15 years.



ANNUAL PLAN: $33/month, MONTHLY PLAN: $39/month


ANNUAL PLAN: $58/month, MONTHLY PLAN: $79/month


ANNUAL PLAN: $199/month, MONTHLY PLAN: $299/month

7. Screaming Frog

The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking every page would be extremely labor-intensive, and where you can easily miss a redirect, meta refresh, or duplicate page issue. 


Free Version: This allows you to run 500 URLs.

Paid Version: This runs unlimited crawling and costs £149 which is about $195.

8. Yoast

Yoast SEO is a search engine optimization plug-in for WordPress. The plugin has five million active installations and has been downloaded more than 310 million times. (https://yoast.com/) 


Yoast SEO Free

Yoast SEO Premium: Only $89 USD (ex VAT) for 1 site – including 1 year of free updates and support

9. UberSuggest

Ubersuggest is a free online tool that will help you generate keyword ideas to improve and expand your content marketing strategy. Whether you’re writing blog posts or trying to emulate your competitor’s success, UberSuggest has the tools to help you on your way.


It’s Free

Content Marketing Management Tools

Today, a Brand without content is as insignificant as a business without a defined business name. Recent studies have shown that The most successful organizations spend 40% of their marketing budgets on content marketing. Content is a way of reaching your specific audience and building their trust.

Content marketing could be tricky and sometimes tedious because it entails different steps and processes such as generating the idea, drafting the outline, before actually writing and publishing the content, and then making sure it gets the ideal traffic it deserves on social media and the likes. To be able to achieve this, there are some carefully selected tools you need to make use of;

10. Buffer 

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community. 


Starter pack: Free

Essentials: $5 dollars for a start, with a free 14 days trial.

11. Contently 

Contently helps brands tell great stories. … Our powerful content marketing platform and world-class freelance network give the world’s top brands everything they need to create content that delights their audience and drives results.


Starting at $999/month for the specialist package, companies can take advantage of content marketing strategies, content creation, account management, and analytics. There is also a standard package that is $499/month.

12. Google AdWords – Keyword Planner

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page.


Signing up for an account is free. You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business.

13. TrendSpottr

TrendSpottr is a real-time trend intelligence platform that predicts emerging trends, viral content, and top influencers for any topic of interest.


7 days free trial

$49/monthly subscription.

14. ClickFlow

ClickFlow helps you increase clicks from search, grow your organic traffic and write content that actually drives traffic. It’s an advanced content marketing tool because it aids content promotion in ways that drive results.


ClickFlow provides you with a quote on how much it’s going to cost you to use their services. 

Email Marketing Tools

With the proliferation of social media, it’s as though Email is now an old-school medium of interacting. However, old school or not, Emails still continue to remain relevant even today and are one of the most consistent ways of sharing important information. Email marketing is therefore a stable platform to reach your audience albeit using the right tools, such as;

15. MailChimp

MailChimp  is an email marketing tool that helps you create emails that convert with less effort. It helps you manage and talk to your clients, customers, and prospects by creating funnels for lead generation and automated campaigns. 

MailChimp helps you manage contact, design, and launch campaigns, and as well analyze data.


MailChimp comes with a free plan that enables you to send 12000 emails every month.

The paid version starts from as little as $10 per month. The version perfect for you depends on what you need it for.

16. Calendly

Calendly  helps with scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails so you can get back to work.


Basic plan: Lifetime free for beginners.

Premium plan: For individuals or small teams needing customization and advanced features. It costs $8/month.

Pro plan: For teams and businesses with additional scheduling needs. It costs $12/month.

Enterprise: For large businesses with advanced security, control, and support needs. Contact the team for a customized solution.

17. ConvertKit

Converkit is a digital marketing tool that helps artists and creators connect with fans, foster their community, and earn a living online. It’s the only marketing platform built for creators, by creators.


Free: for up to 1000 subscribers

Creator; $29/month : For up to 1,000 subscribers

Creator Pro; $59/month: For up to 1,000 subscribers

Search Engine Marketing Tools

SEM is a paid marketing of the advertisements that appear on the Search Engine Results Page (SERP). This is a medium employed by most digital marketers who want to remain in the game. Due to the fact that it needs fewer resources and it provides more value to the product or service being marketed.

18. SEMrush

SEMrush is a content marketing and online visibility tool. It helps you create engaging content for your audience while optimizing your visibility. 

With SEMrush, you can carry out SEO reviews, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.


Pro Subscription: This subscription allows you to perform various SEO tasks. It costs $99.95/month.

Guru Plan: If you or your agency are looking to provide branded reports then this plan is perfect. It starts at $199.95/month

Business Plan: It starts at $399.95/month.

19. BuzzSumo

BuzzSumo is a marketing tool that helps you with content that works and ranks, it also shows you content that doesn’t work. It also shows you how top-performing marketers increase productivity and content success.

For instance, you can discover new keywords, trending stories, customer questions, and content success and as well monitor brand performance.


PRO: $99/month, $79/month (save 20%) paying yearly. For small start-ups and freelancers on a limited budget.

PLUS (POPULAR): $179/month. $139/month (save 20%) paying yearly. For small agencies and growing businesses.

LARGE:$299/month, $239/month (save 20%) paying yearly. For agencies and marketing teams.

20. Ispionage

iSpionage’s keyword monitor allows advertisers to create projects that monitor your keywords. Maximize your online visibility with keywords that will bring targeted traffic to your site. Generate more leads from the search engine results pages (SERPs)


Starter: $ 59 /month, For small business owners and digital marketers.

Professional: $99 /month, Small Agencies, Consultants & In-house PPC managers

Advanced: $ 299 /month, Growing agencies & digital marketing team.

21. Zutrix 

A Google SERP tool that helps you track your keyword position on google. It uses new techniques and methods including AI technology to make the tracking reliable 100% reliable.


It’s free

Social Media Marketing Tools

Social media marketing is one of the most cost-effective forms of advertising. Unlike the paid one which needs financial investment, social media is free. It is an open gateway to the recent world of marketing where anyone and everyone can put out advertisements in their own way and format. 

Recent studies have shown that 94% of marketers use social media for content distribution. (SEMrush, 2019) There are tools that enhance digital marketers ability to use social media effectively as a platform for advertising;

22. Hootsuite

Hootsuite is a social media management platform that covers almost every aspect of a social media manager’s role. 

With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI.



23. Sprout Social

Sprout Social is a social media management and optimization platform for brands and agencies of all sizes. Our platform gives you a single hub for social media publishing, analytics, and engagement across all of your social profiles.


Standard: $89 per user/month (billed annually) or $99 month-to-month

Professional: $149 per user/month (billed annually) or $169 month-to-month

Advanced: $249 per user/month (billed annually) or $279 month-to-month

24. MeetEdgar: 

Edgar automatically pulls posts from your content library to keep your social fresh every day, on repeat. The Unique Social Media Scheduler That Does The Scheduling For You. Meet Edgar | The Social Media Scheduling Tool That Manages Itself. Cancel Any Time. 24/5 Customer Support.


Edgar Lite: $19/month.    For side hustlers, and those just getting started

Edgar: $49/month.          For entrepreneurs and small businesses

25. Oktopost

Oktopost’s social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social media and measure the real impact of this channel on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI. 

Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.


Starts at $200 per user/month

Lead Generation Tools

According to Savofns.com, converting visitors into leads and subsequently into customers is the goal of marketing. Lead Generation helps you gather and filter through visitors that are most likely to convert.

Below are some useful tools used to generate Leads.

26. Lead pages

A tool that assists Digital marketers and businesses in connecting with their audience, collecting leads, and closing sales.


Advanced plan: $239 monthly

Pro plan(most popular): $59 monthly

Standard : $27 monthly

27. Unbounce 

Unbounce helps your small business get more from every click—create and optimize landing pages that prompt your visitors with one, focused goal instead of leaving them to wander a site full of distractions.


Launch: $80 USD/mo with 14 days free trial

Optimize: $120 USD/mo with 14days free trial

Accelerate: $200 USD/mo with 14 days free trial

Scam: $300 USD/mo with 14 days free trial

Customer Relationship Management Tools

According to recent studies,  Investing in the customer experience results in a 170% increase in ROI within three years. (https://temkingroup.com/product/roi-customer-experience-2018/), a lot right? This is why many top-tier players in the business world know the customer is king and treats them as such. 

These are tools that help you in building and maintaining customer relations while marketing. They guide you and the customer through a process. Some of these tools are;

28. Hubspot

HubSpot’s a CRM platform that is concerned with marketing, sales, content management, and customer service. You get to grow your business while carrying your customers along every step of the way. Each product in the platform is powerful alone, but the real magic happens when you use them together.


Starter Package: This costs $35/month 

Professional Package: This costs $800 per month 

Enterprise Package: This costs $3200/month

29. Salesforce 

A Customer Relationship Management tool that brings customers and marketers together, using several applications that assist you in tracking leads and forecasting revenues. It is web-based.


Sales Essentials: This plan starts at $25/month 

Lightning Professional: This plan starts at $75/month.

30. Zoho

Zoho is A fully customizable CRM tool that carries out analytics and automation in your marketing plan. 


Standard: $12 yearly

Professional: $20 yearly

Enterprise: $35 yearly

Ultimate: $45 yearly

CRM for small businesses: From $7/user/month billed annually

CRM plus: From $50/user/month billed annually.

Wrap It Up

Before choosing a tool for market strategies, it is essential that marketers and brands, in general, carry out an analysis to check and ascertain which would better suit them, would enhance productivity, and aid in achieving the overall goal while being pocket-friendly. 

Employing a tool is one thing, using it productively to drive sales positively is another. It is always best to opt for a tool that is more in tune with the purpose you’re trying to achieve so that your digital marketing effort would not go to waste eventually.

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