Optimove is an AI-based CRM software. It enables marketing teams to create and manage predictive customer acquisition models. At its core, the product has a customer data system that applies algorithm optimization to improve multichannel campaigns without interference.


Pini Yakuel


The following are features of Optimove

  • Sales reports
  • Behavioral analytics
  • Campaign management
  • Communication management
  • Audience segmentation
  • Email marketing
  • Data integration
  • Gamification
  • Multi-campaign
  • Predictive modeling
  • Churn management

The Optimove pricing system for the product is based on the number of monthly active users. There is an option to purchase add-on products.




Who uses Optimove?

The most common users of Optimove are online businesses in retail, gaming organizations, fintech, services, and apps looking to build their businesses through their existing customers.

Is Optimove easy to use?

Optimove is easy to use and manage. It is also very valuable in the comprehension of customer databases and campaigns. Optimove enables businesses to perform an in-depth analysis of customer behavior such that one can track and control customers' sales journey from the beginning to the end in a single system.

Is Optimove expensive?

Optimove's pricing system is based on a business' number of active monthly users. It also offers the option to buy add-on products.

Does Optimove have good customer support?

Optimove prioritizes customer support, hence why Optimove ensures that every new Optimove customer is assigned to a customer success manager dedicated to the customer's success and satisfaction and is the customer's primary point of contact with the company.

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