Previously known as Dotmailer, Dotdigital is a customer engagement software. It equips marketers with the right tools to create, test, and send automated data-driven campaigns.


Simon Bird


The following are features of Dotdigital:

  • Email marketing
  • Lead management
  • Multi-campaign
  • ROI tracking
  • Segmentation
  • Content management
  • Social media integration
  • Auto-responders
  • Landing pages
  • Channel management
  • Ecommerce management
  • Customer surveys
  • List management
  • Image Library
  • Social marketing

While Dotdigital offers a free trial, it does not explicitly provide its pricing plans on the platform. It adopts a quotation-based pricing system. Users can contact the sales team to customize a quote to fit their needs.




Is Dotdigital easy to use?

Dotdigital is easy and seamless to use with an even more intuitive UI. It is a robust and affordable email marketing platform.

Does Dotdigital support multiple languages?

Dotdigital supports nearly all languages in campaigns, including all European languages, Russian, and Traditional Chinese. It enables users to view and transact businesses in the same content in their preferred language and currencies.

Does Dotdigital enable easy integration?

Dotdigital easily integrates with other eCommerce platforms and other popular apps so users can automate their work and have more time on their hands to be productive.

Is Dotdigital a CDP?

Dotdigital is a customer data platform (CDP) that unifies customer data from cross-channel touchpoints to enable smooth customer experiences.

Who uses Dotdigital?

Dotdigital is mainly used by small businesses, mid-size businesses, large enterprises, and non-profits.

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