Braze, previously known as Appboy, is a cloud-based lifecycle engagement software. The product helps brands create relationships with their customers through personalized interactions. Braze strengthens brands to humanize their user bonds through technology, resulting in improved experiences and better retention, lifetime value, and ROI. This is through personalized messaging systems that spread across different channels.


Mark Ghermezian, Bill Magnuson, Jon Hyman


Braze has the following features:

  • Template management
  • Drip campaigns
  • Email marketing
  • Landing pages
  • ROI tracking
  • Audience segmentation
  • Market Analytics
  • AB testing
  • Contextual targeting
  • Dynamic content¬†



Braze does not offer a free trial or a free version. It provides custom pricing for its software. It is quotation based.




Is Braze easy to use?

Braze is a simple, straightforward, and powerful marketing software that is easy to use and intuitive to build marketing programs without external support.

What are the best use cases of Braze?

Braze was not designed mainly for marketers. It also has a robust CRM tool that enables sales teams to make informed choices and a single platform that simplifies interaction management.

Is Braze expensive?

Braze operates using a quotation system. It gives custom pricing to its customers.

Does Braze have good customer support?

Braze has highly efficient technical support with a comprehensive knowledge base that gives live answers to inquiries and is also known for providing positive and memorable customer support and taking ownership and responsibility for resolving technical problems.

Is Braze a SaaS company?

Braze is a software as a service (SaaS) software designed to allow businesses to create valuable and memorable experiences that strengthen their customer relationships.

  • No comments yet.
  • Add a review